think outside the box.
or break it.
WHAT WAS THE STORY BEHIND?
Enduro Perun is one of the most popular MTB races in Croatia, this year marking the 6th edition and it was the first time they introduced an E-bike category. We wanted to pivot from the usual ‘‘bike-shredit’’ style of video and make our creative take on the topic. It needed to make an impact and be action packed same as the represented sport. So our idea? Bike Heist!
From the start you are drawn into the action with tight introduction shots and FPV footage, since it is a different concept of an MTB sports video we left small hints about what the story is about, i.e. small leaflet on the floor when the van parks outside of the dealership and using different props and the dialogue between the characters.
THE PLOT
including sponsors
Organizing a race is expensive and without sponsors, a lot of them would not happen, throughout each frame, we tried to mention them, Yamaha on the entrance, Barillo on the heist van, Coast Riders on the van…
CONCLUSION AND CALL TO ACTION
Since we don’t want to promote theft as a means to participate in a race, the ending was intentional to be abrupt the idea and a reminder not to steal bikes! To keep it lighthearted and comical we used some of the main organizers as the actors. To finish things off with a call to action we included an animation to SIGN UP for the race with a simple text.
what is YOUR STORY?
Send us a meesage and let’s get started.